Packaging for Bruno Munari book Good Design

The packaging for Good Design was designed to contain and protect the book, to be deliverable, recyclable and reusable.

Referring to the author's words "...the slices, contain in addition to the juice, a small seed of the same plant: a small gift that the production offers to the consumer..." the package contains a present: a fully biodegradable Growingpaper postcard that can be planted and from which an orange scented Thymus plant will grow.

The box has a tear-strip opening: semantically it refers to the gesture of peeling the orange, also giving the consumer an easy and nice unboxing experience.

Communication is strengthened recalling the orange crate, through a graphic element on each side of the pack.

The packaging is designed to take up minimal space for storing; after filling it with the book and the postcard, it forms a 3D box.

Packaging Design | Artwork | Mockup